ATHE Level 7 Diploma in Strategic Management (Marketing)(2023)
Introduction
The Level 7 Diploma in Strategic Management (60 credits) offers learners a short but flexible entry point to Level 7 strategic management learning. Choosing from a core set of units (a minimum of 2 units from 5) and then identifying optional unit choice from a set of management pathways (at least 2 units from either Finance, Marketing, Managing People and International) enables learners to optimise their qualification content to best serve their interests.
This is a core qualification available to existing and interested centres of ATHE.
Grading
Graded with Pass, Merit and Distinction.
Advanced learner loans available in the UK – to check if funding is available see the latest Qualification Catalogue here.
For the progression routes visit our progression routes page.
Delivery Mode
This qualification can be delivered either in the classroom, via distance learning or blended.
Qualification Specification
To view the specification, please click here.
Typical Age
This qualification is designed for learners who are typically aged 19 and above.
Qualifications
For learners who have recently been in education or training the entry profile is likely to include one of the following:
- a first degree in Business, Management or related subjects or a level 6 qualification for example an ATHE Diploma in Management
- other equivalent international qualifications.
Language
For those whom English is not their first language we recommend the following standards of proficiency in English language skills or an approved equivalent for this qualification:
- IELTs 5.5
- Common European Framework of Reference (CEFR) B2
- Cambridge English Advanced (CAE) 162 or above
- Pearson Test of English (PTE) Academic 42-49
Learners taking the Marketing Pathway take two of the five core units and the two of the three units from the Marketing Pathway.
| Unit Name | Unit Aims | Credits | Mandatory |
|---|---|---|---|
| Strategic Planning | The aim of this unit is to develop the knowledge, understanding and skills necessary to develop an organisational strategic plan. | 15 | Yes |
| Finance for Strategic Managers | The learners will develop knowledge, understanding and skills that will enable them to analyse internal and publicly available financial information. This will help to inform strategic decision making. | 15 | Yes |
| Research for Strategic Development | The aim of this unit is to develop the knowledge, understanding and skills required to carry out research to meet the needs of strategic business management. | 15 | Yes |
| Organisational Behaviour | The aim of this unit is to help learners develop an understanding of how organisational behaviour, structure, culture, motivation, creativity and leadership impact on an organisation’s effectiveness and efficiency. | 15 | Yes |
| Personal Development for Leadership and Strategic Management | This unit aims to help learners develop their own personal leadership and management skills in the context of the creation and achievement of organisational vision and strategic direction. | 15 | Yes |
Strategic Marketing | This unit enables learners to develop knowledge and understanding of marketing at a strategic level and how this is applied in practice including developing a marketing strategy. | 15 | Yes |
| International Marketing | This unit enables learners to understand the requirements of international marketing, in particular, the financial considerations to be taken into account in entering and operating in international markets. Learners will also be able to develop an international marketing strategy and understand the implications and requirements of international marketing communications. | 15 | Yes |
| Corporate Communication Strategies | This unit will enable learners to develop knowledge and understanding of the importance of corporate communications and the link with corporate objectives. Learners will have the opportunity to develop skills in auditing corporate communications and planning a corporate communication strategy. | 15 | Yes |
