ATHE Level 6 Extended Diploma in Management (Sales and Marketing)
Please note: The ATHE Level 6 Extended Diploma in Management (QN: 603/0628/2) (120 credits) is being withdrawn for registrations from Friday 29th December 2023 and there will be no certifications for this qualification after 30th April 2026.
New Level 6 Business and Management
Introduction
This qualification covers key areas of management such as Leadership and Research with a wide range of optional units in areas such as Finance, HR, Marketing and Personal Development. It also provides entry to an MBA at a range of universities in the UK and overseas. The qualification typically takes 9 months full-time study to achieve and prepares learners for a range of careers.
This is a core qualification available to existing and interested centres of ATHE.
Grading
Graded with Pass, Merit and Distinction.
Advanced learner loans available in the UK – to check if funding is available see the latest Qualification Catalogue here.
For the progression routes visit our progression routes page.
Delivery Mode
This qualification can be delivered either in the classroom, via distance learning or blended.
Qualification Specification
To view the specification, please click here.
Typical Age
This qualification is designed for learners who are typically aged 19 and above.
Qualifications
For learners who have recently been in education or training the entry profile is likely to include:
• one or two years’ study of Business, Management or related qualifications at a Higher Education Institution or a college or university offering higher education qualifications
• a level 5 qualification in Business, Management or related subjects for example an ATHE Level 5 Extended Diploma in Management
• other equivalent international qualifications.
Language
For those whom English is not their first language we recommend the following standards of proficiency in English language skills or an approved equivalent for this qualification:
- IELTs 5.5
- Common European Framework of Reference (CEFR) B2
- Cambridge English Advanced (CAE) 162 or above
- Pearson Test of English (PTE) Academic 42-49
Learners taking the Sales and Marketing Pathway take the eight mandatory units as set out below.
| Unit Name | Unit Aims | Credits | Mandatory |
|---|---|---|---|
| Leadership and Management | The aim of this unit is to enable the learner to understand the role of leadership and management in organisations; and the use of leadership and management skills to improve organisational performance. | 15 | Yes |
| Research Project | The aim of this unit is to develop the knowledge, understanding and skills required to produce a research question and carry out independent research using appropriate research techniques. The learner will analyse and present their research findings, evaluate the research methodology and their personal learning. | 15 | Yes |
| Managing Quality and Service Delivery | To enable learners to develop the knowledge and understanding required to manage and deliver excellent customer service. | 15 | Yes |
| Personal Leadership and Management Development | This unit aims to help learners develop their own personal leadership and management skills to support the achievement of organisational objectives and personal progression. | 15 | Yes |
| Factors Determining Marketing Strategies | This unit enables learners to understand the influences on marketing strategy and the characteristics and use of marketing intelligence. It also involves the underpinning principles of strategic marketing analysis, strategic choice and stakeholder engagement. | 15 | Yes |
| Sales | To provide learners with knowledge and understanding of sales and the principles and practices of professional selling in the business environment. | 15 | Yes |
| Branding | To enable learners to develop knowledge and understanding of branding and its impact on the success of organisations. | 15 | Yes |
| Marketing Communications | This unit enables learners to understand the principles, practice and components of integrated marketing communications and how they are used to optimize marketing messages, including the use of digital media. Learners will be able to develop an integrated marketing communications plan. | 15 | Yes |
