ATHE Level 6 Extended Diploma in Management (Sales and Marketing)(2023)

IntroductionEntry CriteriaQualification Content

The Level 6 Extended Diploma in Management (120 credits) is designed to offer learners a broader and more comprehensive experience of management. Learners are required to take all 4 core units plus any 4 optional units. Again, these optional units can all be taken from a specific pathway where learners have particular interests. For those learners interested in fully realising their own academic interest and
potential for the subject, this qualification offers the opportunity to engage with a wide range of Level 6 management-related topics.

This is a core qualification available to existing and interested centres of ATHE.

Graded with Pass, Merit and Distinction.
Advanced learner loans available in the UK – to check if funding is available see the latest Qualification Catalogue here.
For the progression routes visit our progression routes page.

Delivery Mode
This qualification can be delivered either in the classroom, via distance learning or blended.

Qualification Specification
To view the specification, please click here.

Typical Age

This qualification is designed for learners who are typically aged 19 and above.


For learners who have recently been in education or training the entry profile is likely to include:

• one or two years’ study of Business, Management or related qualifications at a Higher Education Institution or a college or university offering higher education qualifications
• a level 5 qualification in Business, Management or related subjects for example an ATHE Level 5 Extended Diploma in Management
• other equivalent international qualifications.


For those whom English is not their first language we recommend the following standards of proficiency in English language skills or an approved equivalent for this qualification:

  • IELTs 5.5
  • Common European Framework of Reference (CEFR) B2
  • Cambridge English Advanced (CAE) 162 or above
  • Pearson Test of English (PTE) Academic 42-49

Learners taking the Sales and Marketing Pathway take the eight mandatory units as set out below.

Unit NameUnit AimsCreditsMandatory
Leadership and ManagementThe aim of this unit is to enable the learner to understand the role of leadership and management in organisations; and the use of leadership and management skills to improve organisational performance.15Yes
Research ProjectThe aim of this unit is to develop the knowledge, understanding and skills required to produce a research question and carry out independent research using appropriate research techniques. The learner will analyse and present their research findings, evaluate the research methodology and their personal learning.15Yes
Managing Quality and Service DeliveryTo enable learners to develop the knowledge and understanding required to manage and deliver excellent customer service.15Yes
Personal Leadership and Management DevelopmentThis unit aims to help learners develop their own personal leadership and management skills to support the achievement of organisational objectives and personal progression.15Yes
Factors Determining Marketing StrategiesThis unit enables learners to understand the influences on marketing strategy and the characteristics and use of marketing intelligence. It also involves the underpinning principles of strategic marketing analysis, strategic choice and stakeholder engagement.15Yes
SalesTo provide learners with knowledge and understanding of sales and the principles and practices of professional selling in the business environment.15Yes
BrandingTo enable learners to develop knowledge and understanding of branding and its impact on the success of organisations.15Yes
Marketing CommunicationsThis unit enables learners to understand the principles, practice and components of integrated marketing communications and how they are used to optimize marketing messages, including the use of digital media. Learners will be able to develop an integrated marketing communications plan.15Yes