ATHE Unit – Level 3 Principles of Marketing and Sales (15 credits)

Category

Business & Management

Total Credits

15

Course Overview

This details of this qualification are currently being updated. Please check back soon.

Details Unit Aims
Principles of Marketing and Sales
Credits: 15
Mandatory: Yes
  1. Understand the sales and marketing relationship
  2. Understand the price and promotion elements of the marketing mix
  3. Understand the product and place elements of the marketing mix
  4. Understand the importance of elements of the marketing mix for service

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