ATHE Level 7 Extended Diploma in Strategic Management (Marketing) - ATHE

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Category

Business & Management

Level

Level 7

Qualification Number

603/0630/0

Total Credits

120

Course Overview

Notice: This qualification has been withdrawn.

This details of this qualification are currently being updated. Please check back soon.

Details	Unit Aims
Strategic Planning Credits: 15 Mandatory: Yes	Understand the foundations for developing organisational strategy Understand the external environment affecting organisations Be able to review an organisationÃÂ¢ÃÂÃÂs strategy and business plans Be able to develop strategy options for an or
Finance for Strategic Managers Credits: 15 Mandatory: Yes	Understand the importance of financial data in formulating and delivering business strategy Be able to analyse financial data for an organisation in order to inform strategic decision making purposes Be able to evaluate proposals for strategic deci
Research for Strategic Development Credits: 15 Mandatory: Yes	Be able to formulate a research proposal relating to strategic business development Be able to use different research methodologies to gather sufficient and valid data Be able to present research findings in an appropriate format for a target audie
Organisational Behaviour Credits: 15 Mandatory: Yes	Understand leadership behaviour theory and practice Understand how organisational structures and culture impact on the effectiveness of the organisation Understand how organisations can improve employee effectiveness to respond to business opportun
Personal Development for Leadership and Strategic Management Credits: 15 Mandatory: Yes	Understand how knowledge and skills in leadership and strategic management support the creation and achievement of organisational vision and strategy Understand how to develop and communicate organisational vision Be able to manage development of
Strategic Marketing Credits: 15 Mandatory: Yes	Understand the principles of strategic marketing Understand how to carry out a marketing analysis Understand the role of customer behaviour in marketing strategies Understand how to develop an implementable strategic marketing plan Understand h
International Marketing Credits: 15 Mandatory: Yes	Understand the implications of international marketing for organisations Understand the financial dimension of international marketing Understand how to develop an international marketing strategy Understand the requirements of international mark
Corporate Communication Strategies Credits: 15 Mandatory: Yes	Understand the importance of corporate communications Be able to plan corporate communications audits Understand the purpose and impact of a corporate communications strategy