ATHE Level 7 Extended Diploma in Strategic Management (Marketing) (2023)

Category

Business & Management

Level

Level 7

Qualification Number

610/2088/6

Total Credits

120

Course Overview

This suite of Level 7 Strategic Management Diplomas is designed to enable learners to both deepen
their knowledge and understanding of Strategic Management and customise it to reflect their own
learning needs. A mandatory selection of core units underpins each qualification outcome meaning that
learners have a firm foundation to their study. However, each qualification offers a number of pathways
meaning that learners can also move forward to study the optional areas of strategic management most
directly relevant to their needs.
The qualifications are suitable for learners to study both in college/classroom settings and as distance –
learning programmes. Each unit is supported by an ATHE assignment which, requires the learner to
complete a small number of focussed tasks designed to demonstrate relevant business knowledge and
skill.
The qualifications have been designed to maximise and facilitate learner engagement. Each unit has
signposting to synoptic learning and assessment opportunities across the entire suite of units, ensuring that learning and assessment is connected and holistic. Learners and tutors can see and understand
the relationship between aspects of unit content clearly and easily. Also, each unit is also signposted to
Study Skills and Employability Skills opportunities derived from ATHE’s standards. This ensures that
learners and tutors have the opportunity to relate aspects of learning to broader study and work-related
skills.

Typical Age

This qualification is designed for learners who are typically aged 19 and above.

Qualifications

For learners who have recently been in education or training the entry profile is likely to include one of the following:

a first degree in Business, Management or related subjects or a level 6 qualification for example an ATHE Diploma in Management
other equivalent international qualifications.
Language

For those whom English is not their first language we recommend the following standards of proficiency in English language skills or an approved equivalent for this qualification:

IELTs 5.5
Common European Framework of Reference (CEFR) B2
Cambridge English Advanced (CAE) 162 or above
Pearson Test of English (PTE) Academic 42-49

Details Unit Aims
Strategic Planning
Credits: 15
Mandatory: Yes
  1. Understand the foundations for developing organisational strategy
  2. Can review an organisation’s strategy and business plans
  3. Can develop strategy options for an organisation
Finance for Strategic Managers
Credits: 15
Mandatory: Yes
  1. Understand the importance of financial data in formulating and delivering business strategy
  2. Can use financial analysis as a tool for strategic decision-making
  3. Can evaluate proposals for strategic capital expenditure in an organisation
Research for Strategic Development
Credits: 15
Mandatory: Yes
  1. Can produce a research proposal relating to strategic business development
  2. Can apply different research methodologies to gather sufficient and valid data
  3. Can present research findings in an appropriate format for a target audience
  4. Can evaluate ow
Organisational Behaviour
Credits: 15
Mandatory: Yes
  1. Understand leadership behaviour theory and practice
  2. Understand how organisational structures and culture impact on the effectiveness of an organisation
  3. Understand how organisations can improve employee motivation and effectiveness
Personal Development for Leadership and Strategic Management
Credits: 15
Mandatory: Yes
  1. Understand how knowledge and skills in leadership and strategic management support the creation and achievement of organisational vision and strategy
  2. Understand how to develop and communicate organisational vision
  3. Can manage development of own know
Strategic Marketing
Credits: 15
Mandatory: Yes
  1. Understand the principles of strategic marketing
  2. Understand the role of consumer behaviour in marketing strategies
  3. Can develop a strategic marketing plan
  4. Understand how to develop a marketing strategy to meet business objectives
International Marketing
Credits: 15
Mandatory: Yes
  1. Understand the implications of international marketing for organisations
  2. Understand how to develop an international marketing strategy
  3. Understand the requirements of international marketing communications
Corporate Communication Strategies
Credits: 15
Mandatory: Yes
  1. Understand the importance of corporate communications
  2. Can implement corporate communications audits
  3. Understand the purpose and impact of a corporate communications strategy

Find A Centre

Qualification Specifications

Menu
ATHE
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.