ATHE Level 6 Extended Diploma in Management (Sales and Marketing) (2023)

Category

Business & Management

Level

Level 6

Qualification Number

610/2265/2

Total Credits

120

Course Overview

The Level 6 Extended Diploma in Management (120 credits) is designed to offer learners a broader and more comprehensive experience of management. Learners are required to take all 4 core units plus any 4 optional units. Again, these optional units can all be taken from a specific pathway where learners have particular interests. For those learners interested in fully realising their own academic interest and
potential for the subject, this qualification offers the opportunity to engage with a wide range of Level 6 management-related topics.

This is a core qualification available to existing and interested centres of ATHE.

Grading
Graded with Pass, Merit and Distinction.
Advanced learner loans available in the UK – to check if funding is available see the latest Qualification Catalogue here.
For the progression routes visit our progression routes page.

Delivery Mode
This qualification can be delivered either in the classroom, via distance learning or blended.

Typical Age

This qualification is designed for learners who are typically aged 19 and above.

Qualifications

For learners who have recently been in education or training the entry profile is likely to include:

• one or two years’ study of Business, Management or related qualifications at a Higher Education Institution or a college or university offering higher education qualifications
• a level 5 qualification in Business, Management or related subjects for example an ATHE Level 5 Extended Diploma in Management
• other equivalent international qualifications.

Language

For those whom English is not their first language we recommend the following standards of proficiency in English language skills or an approved equivalent for this qualification:

IELTs 5.5
Common European Framework of Reference (CEFR) B2
Cambridge English Advanced (CAE) 162 or above
Pearson Test of English (PTE) Academic 42-49

Details Unit Aims
Leadership and Management
Credits: 15
Mandatory: Yes
  1. Understand strategic leadership and management in organisations
  2. Understand how to improve organisational performance through application of relevant leadership and management skills
  3. Understand how leaders and managers utilise teams in improvin
Personal Leadership and Management Development
Credits: 15
Mandatory: Yes
  1. Understand how leadership and management skills support the achievement of organisational objectives
  2. Understand how the development of management and leadership skills and behaviour supports personal progression
  3. Can manage development of own pe
Managing Quality and Service Delivery
Credits: 15
Mandatory: Yes
  1. Understand how to identify and meet stakeholder needs when managing quality and service delivery
  2. Understand how to manage quality and service delivery
  3. Understand how to embed quality improvement and service delivery
Research Project
Credits: 15
Mandatory: Yes
  1. Can prepare a proposal for a research project
  2. Can conduct research to support delivery of the agreed research aims and objectives
  3. Can present findings and recommendations from research investigations
  4. Can review own learning and the validity of th
Factors Determining Marketing Strategies
Credits: 15
Mandatory: Yes
  1. Understand key factors that influence marketing strategy
  2. Understand the role of market intelligence and market research
  3. Understand the nature of strategic marketing analysis and strategic choice
Marketing Communications
Credits: 15
Mandatory: Yes
  1. Understand the principles of marketing communications
  2. Understand integrated marketing communications (IMC)
  3. Understand the use of digital media for marketing purposes
  4. Can develop an integrated marketing communications plan
Sales
Credits: 15
Mandatory: Yes
  1. Understand the principles of selling and different selling methods
  2. Understand the principles of the sales process
  3. Understand the use of sales technologies for organisations
  4. Understand the management of sales in organisations
Branding
Credits: 15
Mandatory: Yes
  1. Understand the importance of branding and brand awareness and how branding is used to appeal to customers
  2. Understand the principles of brand equity
  3. Understand the role of ‘secondary’ brand associations in building brand equity
  4. Unders

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