ATHE Level 6 Diploma in Management (Sales and Marketing) - ATHE

Home / Qualifications / Business & Management / ATHE Level 6 Diploma in Management (Sales and Marketing)

Category

Business & Management

Level

Level 6

Qualification Number

603/0627/0

Course Overview

Notice: This qualification has been withdrawn.

This details of this qualification are currently being updated. Please check back soon.

Details	Unit Aims
Leadership and Management Credits: 15 Mandatory: No	Understand strategic leadership and management in organisations Understand how to improve organisational performance through the application of relevant leadership and management skills Understand how leaders and managers utilise teams in improvin
Research Project Credits: 15 Mandatory: No	Be able to consider appropriate research methodologies in preparation for conducting research Be able to conduct research based on the research question or hypothesis and analyse the findings Be able to present findings from research investigations
Managing Quality and Service Delivery Credits: 15 Mandatory: No	Understand how to identify and meet stakeholder needs when managing quality and service delivery Understand how to manage quality and service delivery Understand how to embed quality improvement and service delivery
Personal Leadership and Management Development Credits: 15 Mandatory: No	Understand how personal leadership and management skills support the achievement of organisational objectives Be able to manage development of own personal leadership and management skills to support achievement of personal and organisational objecti
Factors determining Marketing Strategies Credits: 15 Mandatory: No	Understand the influences on determining a marketing strategy Understand marketing intelligence Understand stakeholder engagement in organisations Understand the nature of strategic marketing analysis and strategic choice
Marketing communications Credits: 15 Mandatory: No	Understand the principles of marketing communications Understand integrated marketing communications (IMC) Understand the use of digital media for marketing purposes Be able to develop an integrated marketing communications plan
Sales Credits: 15 Mandatory: No	Understand the principles of selling and different selling methods Understand the principles of the sales process Understand the importance of sales technologies for organisations Understand the financial dimension of sales Understand sales
Branding Credits: 15 Mandatory: No	Understand the importance of branding and brand awareness for organisations Understand the principles of brand equity Understand the role of ÃÂ¢ÃÂÃÂsecondaryÃÂ¢ÃÂÃÂ brand associations in building brand equity