ATHE Unit – Level 4 Customer Relationship Management (15 credits)

Category

Business & Management

Total Credits

15

Course Overview

This details of this qualification are currently being updated. Please check back soon.

Details Unit Aims
Customer Relationship Management
Credits: 15
Mandatory: No
  1. Understand the importance of customer relationship management (CRM) to business
  2. Understand how effective customer relationship management is achieved
  3. Understand the use of loyalty schemes in customer relationship management
  4. Can plan improvement

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